Dr. CK Lin | Productivity. Innovation. Entrepreneur Profiles

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Web Privacy-Do you know who’s tracking you?

In my previous blog, I had mentioned how mobile advertisers currently face the privacy challenges of soliciting on something as personal as someone’s cell phone.

Well, they aren’t the only ones trying to overcome this hurdle, the world wide web, itself, is now actually having to deal with concerned internet users.

Stephanie Clifford of the New York Times reports on a new survey that reveals online privacy Read the rest of this entry »

Marketing Must-Dos: Tips (in bullet-form)

Times are tough. Economic challenges have required marketers to change their approach. Ad teams are being forced to get smarter.

If you are struggling to keep pace, don’t fret. There are numerous cost-effective programs and basic strategies to expand your reach that won’t break the bank.

For starters, White Horse, a digital marketing agency with a proven business-to-business (b2b) strategy, is inviting marketers to attend a live Webinar, entitled “Going Global without Going Broke: An Evolutionary Path to a Global Web Presence” on Feb. 4th.

Their round table discussion will show you some inexpensive tactics to expand your existing repertoire of global Web marketing practices through first-hand testimonials and case-studies.

Here’s a list of very basic things every business should consider and re-consider for the New Year.

• Website. In the words of Jerry Seinfeld you must be the “master of your domain.” Be sure your Web site includes all pertinent information on how to locate and contact you. Your site should be easy to navigate, simple and aesthetically pleasing. No more Dreamweaver.
• Keywords. Maximize your chances of being found. Identify popular keywords that your target audience would most likely be searching for. Integrate these words or phrases throughout the content of your website.
• Database. Don’t forget your existing customers. Keep in contact and remind them how great you are. Use your database of e-mail or postal addresses to communicate with customers and at the same time reduce the cost/need for advertisements. You have an idea, based on past history, how to better target each customer’s needs.
• Social Media. Collaborate. Give your people a way to interact with one another, either on your Web site or on a third-party site. Also give them something to talk about. Keep things fresh and interesting. These include- chats, mailbags, Twitter, podcasts, videos, photos, bulletin boards, blogs, wikis and webinars (like the one White Horse is offering next week).

Marketing doesn’t have to cost an arm and a leg. Just be smart about it. Know what works, do what works and eliminate what doesn’t.

Keep up. Innovate your marketing strategy.

The Revolution Won’t Be Televised: Obama Web Innovation

President Obama’s inauguration was the culmination of campaign rich with technological innovation and new ideas on how to connect, collaborate and market.

An “Obama” youtube search produces about 310,000 videos and the number grows by the minute. Most videos have view counts into the thousands, many into the millions.

His website has amassed over 5-million names, email addresses,… phone numbers, home addresses,… age and occupation demographics, and political ids.

They know you. And perhaps more importantly, they know what you want to hear.

It’s a sophisticated marketing strategy that establishes a fresh, interactive model of networking and viewership; a model that has provoked the media at large to keep up and one-up.

Strictly in terms of television viewership, the Obama inauguration was the 4th most-watched inauguration, garnering a ho-hum 29.2 household Neilsen rating. But for the first-time in American history, wall-to-wall broadcast and cable television coverage of the event was, for the moment, a sidebar, a commercial for what was happening on the web.

Shortly after the address, CNN.com announced nearly 21.3 million live streams.

MSNBC.com and Foxnews.com? 9 million and 5 million streaming broadcasts, respectively.

Facebook, who partnered up with CNN, got the conversation going and kept it going. They allowed you to comment on the event live using your status updating tool– about 600,000 of you did. And that doesn’t account for the untold number of chat messages, wall posts, and, of course, bumper stickers exchanged during the webcast.

He got you to connect, talk, and collaborate, and you didn’t even have to leave your house.

His approach sets a most innovative and tech savvy precedent, making his campaign historical in more ways than one.

It’s often said that a brilliant idea that no one talks about is equivalent to a bad idea. What can you as an innovator take from President Obama’s communication strategy?