Super Bowl Ads: Money Marketing
Super Bowl Ads: Money Marketing
The countdown is on. We are now less than a week away from Super Bowl Xtra Large Part 3: Whisenhunt with a Vengeance.
Media Week in Tampa Bay has begun and the hype-machine is beginning to warm.
We know the teams and players, but what about commercials? There is a fair amount of speculation as to exactly how many celebrities and Clydesdales will be featured in this class of Super ads, but the real story is how steep a price the execs will be paying for airtime.
So, just how much will ad space cost this time around? A record, $3 million for a 30-second spot. That breaks down to $100,000 a second.
Marketing strategists and executives are hoping to capture the hearts and minds (and wallets) of the millions of viewers and would-be consumers watching around the globe.
GE is certainly exhausting all avenues of publicity, to insure proper bang for their considerable buck. General Electric is using its commercial to launch their “innovation you don’t have to wait for” campaign–in print, on television and on the Web.
E*Trade, is buttressing its Super Bowl spot with a variety of campaigns– in newspapers, movie theaters and online. Their Internet initiatives will span the social media spectrum. The online brokers are scheduled to blitz Facebook and YouTube this Friday and Twitter sometime next week.
Sure E*Trade, I’ll listen as long as the message is adorable. (Read: bring back the talking baby)
