Still Hope for Start-Ups
Still Hope for Start-Ups
If you do not get funding for your tech start-up, you will not succeed.
So the legend goes.
But according to a new study from North Carolina State University, shows that if a product is successful, it will in turn secure “sufficient amounts of capital.”
How do you enable this sort of product success?
Dr. David Townsend states that “undercapitalized ventures need to engage in management strategies focused on reducing their costs.”
While management is no doubt an intrical part of any successful company, the study argues that it is not the MOST important aspect of a venture company.
Granted, you do need a team to sell and market your product, your content can be great, but if no one’s there to circulate it, then what?
However perhaps this study has a point. We rely on marketing to sell our product, our content, etc.
But do we rely on marketing too much? Shouldn’t a good product simply sell itself?
This is what the study is arguing in terms of undercapitalized venture start-ups.
But a lot of this seems to hold true in other fields as well.
